My Google Sniper Reviews.
My Google Sniper 2.0 Bonuses.
How Much of the Total Search Engine Traffic is Served by Google?
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Winning the search results game on the Google search engine is every marketer’s Nirvana. SEO Consultants usually focus on what it takes to win on Google because that is simply where most search activity takes place. With one huge player in internet search, there is still value in looking at the other engines.
In terms of internet search transactions, Google leads all competitors by a wide margin, so most SEO focus must be given here. At this time, over 80% of all search traffic runs on the Google engine. Other analysts have this figure ranging up to 90%. Search users enjoy the Google system and prefer it over all others. Will this change? Possibly.
Yahoo! challenged Google for a number of years for search traffic with little improvement in its market share. By delivering more relevant search results, the Bing engine attempts to gain market share by providing less repetitive and cleaner results pages. According to the Bing marketing team, Google results are confusing and often irrelevant. They even came up with some good ad campaigns to support this message. Bing provides access to Microsoft’s very useful Virtual Earth mapping platform as well as other features. (The Microsoft Virtual Earth mapping system provides a superior interface and display to many others).)
From the consumer’s standpoint though, Microsoft’s ‘Bing’ search engine essentially functions the same as Google, and attempts to deliver the user exactly what the user wants without ancillary and possibly irrelevant page links. There aren’t as many paid results on Bing.
Does Microsoft hold the key to the future of internet search? A drastic change in user behavior will probably have to come from Google itself though. And unless team Google blunders, there isn’t much that appears likely to change the current service proportions. By controlling 80% of all search traffic, Google squeezes its competitors into a very small – 20% sized- market space.
Are similar results delivered for searches run on different engines? Search engines elsewhere will display results different from those found on Google. Even though search processes differ, a page with a strong Google ranking generally ranks well on the other search engines. A new page may frequently appear well-placed on Yahoo! and Bing – but will frequently fail to appear on Googe as that system places newer places up at a slower pace.
Both Bing and Google require similar optimization techniques to improve search results. Until these engines develop significantly different calculation methodologies, it would be a waste of time to treat these engines much differently. Yahoo and Bing typically respond to a well optimzied page much as Google does, although freqently much more rapidly! Page optimization that proves successful for a Google search usually achieves additinoal success on Bing and Yahoo.
Always keep track of search results in Yahoo! and Bing – especially for younger pages. Newly posted pages tend to appear as results more rapidly on Yahoo! and Bing and that provides access to 20% or so of the search traffic.
It isn’t a good investment of your time to attempt to optimize for one search engine over another. The key elements will always be:
- Useful content,
- Relevant links,
- Frequent updates.
Stick to these fundamentals and select your keywords carefully, and over time, your page should compete well on all search engines.
Denver SEO Consultants provide assistance to businesses utilizing the internet to improve sales and win new customers. Visit our SEO blog to learn more! Find out how even a small HVAC business page wins new customers using local Search Engine Marketing methodologies.
Posted under Miscellaneous Content
This post was written by admin on February 28, 2010
