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Being a Reseller versus Affiliate Sales: The company Models
A digital reseller purchases the rights to some program or ebook to resell. The rights purchased vary; but, generally, he’ll purchase the right to sell digital property as his own and keep all of the profit. Reselling digital property is a good way to get started in an online business. It is quick to start and highly profitable.
Affiliate Marketing is yet another popular way to get were only available in an internet-based business. An affiliate marketer simply promotes products owned and managed by another company or individual. Affiliates receive a percentage from the sales price for driving customers to the sales offer. This percentage is often as low as One or two % or up to 100%. For e-books the usual percentage is in the 40 to 75% range. Physical products pay reduced commissions.
The difference between the reseller versus affiliate sales model would be that the reseller has control of his product and the sales process. The affiliate marketer controls only the traffic. The affiliate marketer can change the commission or even the product without warning, causing you to be frustrated with less profit and no control. By purchasing resell products and taking the time to setup your own sales funnel, you are in total control.
What are the Advantages of Reseller versus Affiliate Sales?
Resellers have more rights than affiliates and may better control the sales process to their advantage. Affiliates don’t have use of the client list. They offer a product towards the customer, then proceed to target the next customer. Basically, affiliates drive traffic to the merchant, who then is within total control.
Resellers realize that the customer list is extremely valuable. In case your products are top quality, customers may wish to buy from you again. For this reason alone, it is better to become a reseller versus affiliate.
Another advantage from the reseller versus affiliate would be that the reseller has total control of the sales process and profits. He can keep 100% from the profit, or he can setup their own affiliate program and also have an army of affiliates selling for him. There’s a a bit more are employed in setting up the business, however , you only have to get it done once for each resell rights product, then you are in control. If you are a affiliate, you are working for another person.
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Posted under Affiliate Marketing
This post was written by assistant on February 3, 2011