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If you are using article marketing as a lead generation strategy you probably spend a considerable time on researching your article. Then you work on your keywords, checking that they will rank highly with Google. After that you write your article, again remembering to put in the keywords that you have chosen. When all that is done and you have finished your article, do you have any energy to spare for your author resource box??

All article directories allow you to put in a signature box at the end of your article. Many people use this to tell the readers about themselves. This is not a great choice to make! Remember why you are writing articles. It’s not because you want to be famous for writing articles on the internet is it? You are writing articles to generate free leads for your business. So actually the author resource is one of the most important parts of your article, as this is the point where the reader clicks your links or walks away!

Try these tips to improve your click through!

1 Try to make sure the reader does not notice that he is reading the author resource box, but feels he is still reading your article. Make it flow on because you will lose readers if they realise that the article has finished.

2 Remember you need to offer value to make people click on your links. You could offer a free report or a free video. Or you could entice people with an offer of ‘secret’ or ‘underground’ tips!

3 Offer something that solves a problem that the reader may have. Whatever the article covers is probably the area that they are having problems with. So put yourselves in their shoes. What difficulties did you face? What took you a long time to understand? Then offer them the solution in your author resource box.

4 Keep it short, and include a call to action. Let them know what their next step should be. You do not have to tell them to ‘click the link’ but encourage them to find out more or to grab your free stuff.

Generally you are allowed 2 or 3 links in your author resource box. I generally feel that two is enough. It is not necessary to confuse the issue with lots of links. Generally I will have one leading to my home page, or blog and one to the page with their free information or offer.

Always track your results to find out what is working. If they do not work, try something else.

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